Online ISSN: 2515-8260

Author : ANDAL, Dr.V.


AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY

Dr.N. MANIVANNAN; Dr.V. VIJAYALAKSHMI; Dr.V. ANDAL

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 3, Pages 420-425

The study is fully related for the entire product to be produced only on the basis consumer and customers. The product all are needed in his personal use and also the retail purpose, but most of the consumer must to concentrate for the personal promotion. The promotion performance is based on the experience goods in the present society. Consumer is always the important assets in the marketing field; the selling targets must to be fulfilled only by the hands of consumers/customers. The study contained the scope, objectives, and limitations of the study. The table values are prepared on the basis of Chi-Square test, and the findings, suggestions and conclusion of the study.

AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY.

Dr.N. MANIVANNAN; Dr.V. VIJAYALAKSHMI; Dr.V. ANDAL

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 3, Pages 733-738

The study is fully related for the entire product to be produced only on the basis
consumer and customers. The product all are needed in his personal use and also the retail
purpose, but most of the consumer must to concentrate for the personal promotion. The
promotion performance is based on the experience goods in the present society. Consumer is
always the important assets in the marketing field; the selling targets must to be fulfilled only
by the hands of consumers/customers. The study contained the scope, objectives, and
limitations of the study. The table values are prepared on the basis of Chi-Square test, and the
findings, suggestions and conclusion of the study.