Men and women have got equal status in India which is very much reflected in the Constitution of India. Especially women are considered as the wealth of our country who are leading the country and making all of us proud. However, there is still systematic discrimination prevailing in our society which leads to some kind of disregards such as lack of nutrition, low literacy rate, property rights, women trafficking, child labour and domestic violence etc. There are many fears which entangle the freedom of women too. Sexual violence is one of the most ruthless distress that encompasses fear in women. The hypothetical question is whether this condition is predominant due to any unequal distribution of powers among sexes? Media is the fourth pillar of our democracy hence, its coverage and reports are imperative for democracy. Media plays a significantly vital role to influence the masses. The new intrusion of digital media revolution further adds more clout to media. Regrettably, it has been witnessed that the role of media is decisively wavering from showing the real news and conveniently presenting biased and onesided information in the name of news. The Unequal portrayal of women in media is irony. The sensitization of gender issues is the need of the hour as it is an inevitable factor in women empowerment. This paper broadly focuses on these above aspects highlighting the contemporary issues on women and the role of media.