ABSTRACT: In the past few years, social networking platforms have been established as a mode of communication using which a huge number of people are getting connected online. Online social networking platforms act as mediums of supportive communication, thus enabling information sharing between users. People are using online social platforms to discuss multiple type of topics online. The need of the hour is to identify the topics which are most talked about over social network platforms. This will help marketers in matching their advertising content with the most preferred topics by social network users. Topics related to school/college stuff and personal issues are found to be most discussed ones on social networking platforms.