Volume 11 (2024) | Issue 5
Volume 11 (2024) | Issue 5
Volume 11 (2024) | Issue 5
Volume 11 (2024) | Issue 5
Volume 11 (2024) | Issue 4
Empathy is different for different people. However, the research explores the affective empathy. In affective empathy customers feels same emotions of others even though they are not may be in the same situation or they are not members of the same group (review, rating). The research explores the impact of affective empathy on brand equity.