Abstract— nowadays we can see many businesses going to bankruptcy or losing their reputation. Here, the main reason can be loyalty in diverse aspects. This paper examines diverse kinds of loyalty and their role in business development and persistency. Now many businesses are losing their reputation in front of the public and government and they do not know the exact reason for their failure. Incorporating my experience in business for 14 years and surveys that I have taken; it is clear that only customer loyalty is concentrated for the development of businesses. However, there is also business loyalty towards the public, government, workers and customers. If businesses keep these kinds of loyalty, they can reach customer loyalty easily and make more sales than ever before. It is a fact that loyalty is between two parts, so it is very crucial not to look at loyalty of one side