Abstract Background:The coverage of exclusive breastfeeding in Surabaya is still lower (65.10%) than the national target (80%). Aim:This study aims to examine the implementation of policies regarding exclusive breastfeeding in Surabaya. Method:This research employeda qualitative method. The data collection was conducted through indepth interviews and observations. The research informants included midwives and nursing mothers in Surabaya. Result:The results indicated that the implementation of exclusive breastfeeding policy hadnot run properly due to the lack of knowledge and public awareness about the benefits of breastfeeding and inadequate infrastructure that supports the implementation of exclusive breastfeeding policy. Conclusion:The advice provided is that the implementation of exclusive breastfeeding policies should be carried out in accordance with Government Regulation by providing a lactation roomand supervising the distribution of formula milk for babies 0-6 months. Furthermore, it is also expected that all parties can support this implementation.