Responsible tourism and nature conservation are gradually becoming a new potential development trend in rural areas with unique natural and cultural resources. In the mountainous region of Vietnam, with its majestic mountainous landscape and cultural heritages imbued with the identities of 54 ethnic groups, it has a remarkable effect in creating jobs, increasing people's income, contributing to protection. environment; conservation of local natural, cultural and historical heritages. Visitor perceptions were analyzed through a questionnaire survey conducted in 2020. The sampling method used in the survey was a random selection. We need an industry that provides a way to mitigate ecological impacts, benefit local communities and reduce poverty - a industry that is reflected in its organization and practice in economic, environmental, and cultural sectors the role of responsible tourism. Therefore, education is especially important through knowledge sharing and awareness building on in rural mountainous areas.