ABSTRACT: For ongoing on business introduction of new products are very much essential. A quote by Dave Ramsey states “People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan”. The aim is to design a successful formula for new product launch process. This paper clearly talks about the various reasons for failure of new products, case studies are provided of various successes of new product launch and checklist which has to be followed before launch of product. New product launch is creative but at the same time requires disciplined and systematic approach.