Online ISSN: 2515-8260

Keywords: Empathy, Emotions, Ratings Reviews, Brand Equity

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Sudip Bhattacharya, Prasenjit Deb

Abstract

- Knowledge removes darkness and enlightens the entire entity of an individual by removing the thorns of ignorance. This axiomatic truth does not face any exception in the lives of all sections of women too. Various superstitions are impediments to the progress of women. Developing countries like India have taken various steps to overcome these encumbrances and one such is the Kanyashree Prakalpa. Kanyashree Prakalpa is an initiative taken by the Government of West Bengal to improve the lives and conditions of girls by providing cash assistance to families with pecuniary restraints, so that rather than arranging an untimely marriage of their daughters before eighteen , they will focus without any economic constraint on their daughters’ higher studies. One of the major aims of this project is to bring the girls of the economically weaker sections to the realm of higher studies. Kanyashree Prakalpa is one of the dream projects of the Chief Minister of West Bengal, Ms. Mamata Banerjee. Under this project, not only the school students, but also the college and university students have been included. The main objective is to prevent the marriage of minors and reduce the number of school dropouts besides increasing the education rate of women. According to Greg Mortenson, once the girls are educated, they become leaders in the community and pass their knowledge onto their own children. The analysis also revealed that the project has been able to make women aware enough regarding their rights within and without their community. Not only that, this project played a significant role in empowering women. Therefore, it is concluded that the women have realized the usefulness of this Kanyashree Prakalpa to a great extent and are also expressing their views.

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