Environmental problem is the largest trouble and must remedy to survive in this global because of which it is important to implement the inexperienced branding concept. It isn't always a new concept and many countries have followed this idea due to the fact that many years. India is one of those international locations who've started out to explore greater about this idea. This paper is challenge about the significance of green and sustainable advertising in India. Although many agencies in India have followed this however there are too many demanding situations due to which this concept is still blurred. So, this paper additionally describes the demanding situations of adopting green advertising and branding idea