Online ISSN: 2515-8260

HYBRID REDUCTION ALGORITHM WITH CAT SWARM OPTIMIZATION FOR CHURN PREDICTION

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J.S.T.M. Poovarasia ,Sujatha Srinivasanb ,G.Suseendran

Abstract

Customer complexity is a main issue and for large companies is the main problem. Considering the immediate impact on firms ’earnings, companies are trying to change strategies to calculate customer concerns. Consequently, it is very important to find a way to solve this problem by differentiating the factors that increase the client's depression. The chief involvement of this study is to progress an effective churnprediction prototypical using a hybrid approach. Here, initially, data is collected from the dataset and the missing data is removed at the pre-processing stage.

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