Annotation: It is an unforgivable mistake to underestimate the role of motivation in the formation of a healthy lifestyle, to look at it as an insignificant issue, to ignore the requirements in this regard. Focusing on some of the technological challenges of shaping lifestyles, it is important to note that science cannot rely on a flow of science-based information to find solutions to existing problems, both in science and in the process of shaping a healthy lifestyle. Motivation is based on the fact that people need to work hard to ensure their health, which is an important vital need, and not to leave it in the clutches of fate and the vortex of life.