Abstract The consumer behavior literature suggests that the customer sees a food manufactured goods as a combination of attribute such as ease, diversity and option, creation quality, non-seasonal accessibility, covering, sanitation and originality.To study the factors influencing buying choice of customers in food products a convenience sample of 100 responders were selected and were asked to provide responses from a well structured and verified questionnaire on seven variables. To analyze the collected data multiple linear regression tools was used and was found that packing, trademark and quality of the product are the major factors that influencing the dependent variable of the revision. The paper was followed by conclusion by means ofboundaries.