ABSTRACT: In a highly competitive market for both customers and talented staff, employee engagement is the current issue. Many companies realize that maximum productivity does not come from just a “satisfied” or “happy” employee. The most productive and loyal employee is known as engaged employee. Employee engagement is the level of commitment and involvement an employee has towards their organisation and its values. An engaged employee is aware of business context, and works with colleagues to improve performance within the job for the benefit of the organization and its values. The article focuses on how employee engagement is an antecedent of job involvement and what should company do to make the employees engaged. The paper not only discusses how to measure the level of employee engagement but also the Ten C’s of employee engagement. It is concluded that raising and maintaining employee engagement lies in the hands of an organisation and requires a perfect blend of time, effort, commitment, and investment to craft a successful endeavour.