Online ISSN: 2515-8260

Effect Of CSR Activities On The Stock Price Of Indian Corporate (Energy Sector)

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Ankita Kumari

Abstract

Abstract In this era of rapid industrialisation and globalisation, it is becoming increasingly difficult for public companies to allow its stock gain more attention and attraction in the live market. Henceforth, many companies have been increasingly focusing Such activities that may enhance the value of that organisation all the more on one hand and ensure investor protection on the other. Recent past have revealed reports how enormous sudden spike in the stock prices is because of accounting frauds and financial scams. As a result, The need to protect the interest of the shareholders is gaining momentum. Hence, many companies have been relying on engaging in activities whose underlying concept throws emphasis on corporate social responsibility. The term corporate social responsibility can be defined as a major strategic goal that an organisation seeks to achieve by maintaining its integrity and undertaking activities that creates quintessential value for all its stakeholders. Any organisation that engages in voluntary as well as mandatory corporate responsibility activities Is sure to gain attention from both its potential as well as existing stakeholders. Hence, the degree of financial impact on the share prices can be reported as parallel and straightforward (Abdullah & Said, 2017). The following project is about the relationship between the organisations share prices and its involvement in corporate social responsibility actions. It clearly explains how the Indian corporate entities wilfully engages themselves in such strategic plans to operate on a longterm basis by attracting more and more investors through such environmentally friendly as well as philanthropic model (Lee, 2019).

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