Online ISSN: 2515-8260

DEMANDING TOURISM IN NORTH KERALA

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Dr. M. Marimuthu1 , Vinod Thomas2

Abstract

Tourism in Kerala a fastest growing industry, and a popular tourist destination in the country. Kerala state blessed with western Ghats, wildlife sanctuaries, wide costrel areas, beautiful landscape which attract domestic as well as foreign tourists. The state tourism development corporation promote ecologically sustained tourism that strengthen local culture, environment friendly development, generation of employment of local people, preserving the natural beauty of rural areas. Kerala tourism occupies a significant role in the state economy by contributing more than 10% of the GDP and providing employment to 1.5 Million people in the state The tourism industry is properly planned, developed and managed at all levels by the government result in high economic growth, creation of new employment opportunities, and better living standard of local people. Tourism department of Kerala frame policies and plans to strengthen states cultural heritage, natural treasure and lead to positive economic results especially in rural areas

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