Online ISSN: 2515-8260

Customer Satisfaction Towards Television Advertisement In Mysore City

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Harikumar Pallathadka

Abstract

Abstract— Television has a significant impact on a country's development. People in most developed countries are fully aware of the benefits of television. Television provides them with up-to-date information. Television immediately captures viewers' attention, piques their interest in the advertising message's theme, and instills a desire in the public's minds to act and buy the offered products. TV is also favored over radio and print media because of its more extensive coverage and ability to focus on the target demographic. Television advertising, on the other hand, is not constrained in any way. The advertisement message only lasts as long as it is displayed on the screen. If a prospect is not watching or listening when the advertisement is shown, the advertisement is not seen or heard. As far as the possibility is concerned, the message has been lost. This study aims to see how far companies can inform and persuade customers to buy their products.

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