Online ISSN: 2515-8260

Customer’s Perception for Financial Supermarket Business Model by Comparing Traditional Banking Mode

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Ms. Manmeet Kaur Dhaliwal,Ms. Jyoti Yogesh Khaire,Ms. Somali Chatterjee,Ms. Mansi Pradeep Mishra,

Abstract

The financial supermarket offering understands the legal association of financial intermediaries to provide clients with a wide range of financial services in one place and under one brand. It acts as an advancement and upgraded version of the banking service provider institution as it enhances consumer switching costs and provides beneficial facilities. From the Indian perspective, it is a one-stop supplier for all financial services and activities like deposit short-term and long-term loans, insurance investment banking, and so on.

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