Abstract The sports columns in newspapers have become extremely popular. There is probably more universal reader interest in the sports pages, than in any of the other parts of the newspapers. Sports throughout the world have assumed an importance beyond the recreational aspect. As a result readers are demanding more & more reading matter on sports events that’s why newspapers creating a major role in the propagation & promotion of sports therefore this study is helpful to find out space devoted to a particular sport and the importance given to National and International sports. This study primarily builds on the quantitative content analysis of selected mainstream dailies of Jaipur to track down the trends in coverage of sports in Indian main stream print media and bring out the comparative analysis between them.