Online ISSN: 2515-8260

Corporate Social Responsibility – The Reflex of Science and Sustainability

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Satbir Yadav1 , Dr. Sunil Bhudhiraja2 , Dr. Manish Gupta3

Abstract

Abstract: Science, which is termed as the mother of development, has served the society since its inception but has simultaneously harmed the humanity. Sustainability science (SS) is the by-product of this realization whereas corporate social responsibility (CSR) is modern manifestation to off-set the effects (harmful) handed over by developmental race of society. The corporate, in this age of globalization, as a business entity has been effectively instrumental and successful as employment generator, wealth creator, equity distributor, and environment protector and thus, attained the status of a champion or one of the leading actors for sustainable development. CSR plays a pivotal role in achievement of sustainable development (SD) when applied as a business strategy and paves the way for business to act as economy builder, society harmonizer and protector of the environment. Through this paper, an effort is made to draw a conceptual framework interlinking different dimensions of sustainability science,sustainable development and corporate social responsibility. It is more of viewpoint or a thought paper than the research one as it draws heavily from researchers’ experience on constructs covered but in its unique way, conveys theinter-connects to comprehend the gigantic problem and suggest an apt & time-tested and applied, that is, the practical solution.

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