Abstract: Online Marketing business is facing lot of challenges due to the consumers’ buying habits. Earlier they will go through online marketing site and choose their requirement with the best of their knowledge. Whereas now a day consumer goes through all online sites to compare price and social network to know the reviews about performance. Buyers are getting information about product from various sources and they are more knowledgeable then earlier days buyers. Hence, the marketers to provide necessary information about their products to choose. Online marketing is the right solution to improve the buyers base in no time.