Celebrity endorsements have a colossal influence in altering consumer perception is the nutrition drink sector of the Fast-Moving Consumer Goods. Nutrition drinks are one of the highest advertised FMCG products with huge advertising budgets, hence accessing their effectiveness is of paramount importance. The paper explores the extent of influence and effectiveness of the celebrity endorsements over the audience. The survey method was employed and hence a structured questionnaire (research tool) was administered to 450 respondents. The analysis of the obtained data was fed into the statistical package SPSS 24 and the results were further analyzed. Dominance need, exhibition need, affiliation need and achievement need from “Henry Murray’s” personalogy theory was picked-out to be the most effective needs for the objective of the study and hence were used as theoretical frame work, for the research. Celebrity endorsements were found to be one of the most effective methods when it comes to the nutrition drink category.