Abstract Usage of emerging technologies become inevitable for creating business value and to swim across the challenges in a digitally driven world. This is applicable in the field of higher education as well. Generally data analytics may enable to get more insights to obtain a better understanding about the needs and wants of all stakeholders of higher education. Higher education experiences only limited progress in hoardingreally rich data that flow through higher education.The objective of this review is to assess some of the prospective benefits of big data and analytics as applied to the world ofhigher education and to explore implementation challenges that can be expected. In addition, thisstudy reviews keypropertiesof successful analytics platforms and elucidates some of the routesthat might be taken to implement thesetechnologies in education.