Abstracts In this research paper proposes the roles of digital marketing in the field of marketing, and then we are going to analyze the force of social media marketing in the field of marketing in recent times and how it overcomes traditional digital marketing. Digital advertising is a kind of showcasing is generally utilized to progress the items or administrations and to arrive at purchasers using digital channels. Advanced promoting attains out precedent web showcasing as well as channels so that it does not needs the utilization of the Internet that includes mobiles (Both SMS and MMS), internet based life promote, demonstrate announcing, web crawler publicity and frequent dissimilar type of advancement. The key job players and framework contractor in digital economy are administration, banking framework, shopping gateway in India, Internet and Software Service Providers Startups who utilizes digital advertising ordinarily get disastrous.