Consumer behaviour reveals what consumers' needs are. It recognises simple but powerful statistics regarding buying behaviour, such as who acquires, what they buy, and how they buy. The research results provide interesting insight into what consumers say and how they vary across various background variables. Urban buyers' demographics and greater disposable income have contributed to a new paradigm in buying behaviour. The everincreasing competitive pressure and the availability of different possibilities have caused advertising agencies to acknowledge the different factors that influence the demand for hosiery product lines. The purpose of this research is to showcase some of the factors that influence the consumer buying behaviour of chosen hosiery products. Brands, social status, specific learning qualifications, monthly salary, and other factors may influence a buyer's decision. Elements such as price, packaging review, value price and resemblance with other brands, and so on may affect the purchase decision. Repeated purchases of the same brand reveal brand recognition, whereas shifting may indicate a modification in the consumers ’ behaviour.