Online ISSN: 2515-8260

A study on the changing perception towards the New media-based communication channels

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Anurag Verma1

Abstract

The proliferation of new media technology has changed how we communicate and access information. A study investigated the changing perception toward new media-based communication channels. The results showed a shift in preference towards using new media channels, such as social media and messaging apps, for communication and obtaining news. The convenience and accessibility of these platforms have contributed to their increasing popularity. However, there are also concerns about the negative effects of excessive use of new media, such as spreading misinformation and losing privacy. Overall, the study highlights the need for a balanced approach toward using new media communication channels

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