ABSTRACT: Since the 20th century, tourism and recreation has increasingly gained their importance wit regard to their contribution in the hierarchical order for national development. After globalization, Tourism has developed as one of the major sources of income for many cities and townships in India. The relationship between transportation development and tourism and is inseparable and will have influence on local economy, nation-wide and also international competitiveness. The present research investigates bike rental market potential in tourist places of Andhra Pradesh. As government is also encouraging new entrepreneurs and extending helping hand to them so bike rental business idea may has potential and would give positive results in the state of Andhra Pradesh.