ABSTRACT At a time when product management, marketing and promotional activities are integrated with Higher Education (HLEs), precisely in terms of universities / colleges in the world's most controversial regions where demand is given between students and HLE how different. To address this, the main purpose of this article is to generate a marketing program for HLE / Universities / colleges, which in the long run leads to wider management of their brand. Therefore, the documents reviewed initially contain Brand equals namely Product Management, Product preferences, etc. Details of this study were collected for graduate and graduate students, in order to find an improved concept of their selection, expectations and ideas for branding results and promotional activities in their selection process. It is known that there is a high correlation between perceived quality and a low Brand link between promotional and information. What has improved the overall results in a logical way is to explain the base of this article that “branding has become an important factor in institution of higher education / colleges to endure in a highly modest environment”.