In this study we are going to determine the different preferences of people when it comes to fast foods , specifically KFC and Mcdonalds since these are the two fast food companies we are trying to compare . A survey will be conducted to get different people’s opinions in terms of taste and others . Which one tastes better and is healthier, KFC or Mcdonald’s ? Which is of good quality and has a good restaurant environment ? Availability of product and staff behavior ? Price of product , delivery and finally the value of money . Whether or not the product is worth the amount it is being sold for .