Online ISSN: 2515-8260

Keywords : environment

Awareness of Green Marketing and Its Influence on Consumer Perception with Reference to Bangalore City

Mr. Vinoj Wilfred, Prof. M. V. Rama Prasad, Dr. J.P. Senthil Kumar

European Journal of Molecular & Clinical Medicine, 2023, Volume 10, Issue 1, Pages 3153-3162

The concept of green marketing has become the buzzword in the last decade as a result of dramatic increase in environmental consciousness worldwide. Consumers are increasingly realizing the importance of protecting the environment through product choice while companies are increasingly considering the impact of their activities to the environment. The green and environment friendly marketing has gained more importance in India because our country has been facing environmental problems of increased pollution due to industrial growth and development. The present study is an attempt to analyze the influence of consumers' awareness of green and its impact on consumer perception. The data were collected from 130 consumers in Bangalore city. Convenient sampling technique was adopted to select the respondents. A structured questionnaire has been used to collect primary data from the sample respondents. The findings of the study indicate that the awareness of consumers on green marketing has a significant impact on consumer's perception.


Krishanveer Singh, Prateek Kumar Bansal

European Journal of Molecular & Clinical Medicine, 2022, Volume 9, Issue 7, Pages 8336-8345

Environmental problem is the largest trouble and must remedy to survive in this global because of which it is important to implement the inexperienced branding concept. It isn't always a new concept and many countries have followed this idea due to the fact that many years. India is one of those international locations who've started out to explore greater about this idea. This paper is challenge about the significance of green and sustainable advertising in India. Although many agencies in India have followed this however there are too many demanding situations due to which this concept is still blurred. So, this paper additionally describes the demanding situations of adopting green advertising and branding idea.

Police Personnel’s Perception about Causes for Occupational Stress

Dr.M. Shunmugasundaram; L Frackson C Viyano; Dr.G. JohnslinSujitha; T. Radha

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 2, Pages 1041-1052

This paper states that police personnel 'views on the causes of job stress such as content structure (objectives and objectives), structure (size, level of centralization), structural processes (leadership, decision-making, etc.), type of work (shifts, etc.) environment (employee safety). , rewards etc.) Symbolize the magnitude of the climate. This research can be descriptive and reveal existing facts. The report is about police officers anywhere in the Tuticorin region, south of Tamilnadu. The study focused on 52 police stations divided into eight sections and 600 samples collected in three completely different categories of police officers. Police pressure collection (PSI) is usually live on the amount of job stress. An acceptable mathematical tool was used for data analysis. As a result, most police officers work very closely together. Female police officers face higher pressure compared to male police officers. This study concludes most constables are under moderate stress level and the results show significant differences between the state of job creation (objectives and objectives), composition (size, level of centralization), structural processes (leadership leadership, determination etc.), staff nature (shifts, etc.) and the environment (employee safety, salaries, etc.)

Three Important Pillars Of The Future: Environment, Sustainable Development, And Local Self Government

Harikumar Pallathadka

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 11, Pages 8988-8998

Flora and fauna are the actual trinkets of the crown named "Biodiversity". We are
running in the 21st century, the year 2020 and, of course, undergoing the lockdown
period. The reason is best known to all humans', i.e., "unwarranted and undisciplined"
interference with the system and norms of Mother Nature. Growth is a positive notion in
the fields of mathematic and economics, so as the population is increasing, but there are
no positive results of the same. The snowballing greenhouse gas emission, pollution,
destruction of biodiversity, animal killings, maiming, frequent floods and droughts are the
worrying alarming consequences of our mismanagement and interference.
The national and state governments are already hawking with unprecedented challenges;
the population will not stop intensifying, so what should be our modus operandi in
attaining the sustainable development goals? The urban cities are subjugating the leading
sources of the earth; urbanization has affected every area of developing and developed
countries. In this present scenario, we only have our villages and sub rural areas, which
could maintain the biodiversity, flora and fauna. However, the problem is of proper skills
and guidance. The only unit which can work from grass root level is “Local selfgovernment”
it seems that union and states are more formidable and have long-lasting
effects on people's minds. Still, the grass-root government is getting into the grips with
most questioning jobs.
The United Nations has always focused on the independence of local self-government
because the trio of environment, sustainable development and local self-government are
the rock-solid pillars of the future we want for the globe and Asia Pacific region.


Tulkin Iskandarov; Liliya Romanova; Iskandarov Aziz

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 1785-1790

Abstract. The article presents the materials of experimental research on the new defoliant of
cotton "Phosphodef". By parameters of acute toxicity the studied preparation belongs to low
hazardous compounds, IV class of hazard. The irritating effect of the preparations on mucous
membranes of eyes and skin; cumulative properties of the preparation have been studied in
acute experiments. Hygienic standards of the preparation in air, water, soil and food products;
sanitary protection zones, terms of employment are scientifically proved. According to the
research results, the use of defoliant "Phosphodeph" in agriculture from hygienic positions is
not objectionable.


TulkinIskandarov .; Liliya Romanova .; GulnozaIskandarova .

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 2795-2802

The article presents the parameters of toxicity of new defoliant
of "Ecodef" cotton, materials on the substantiation of maximum permissible
concentration of the preparation in air, water, soil and maximum permissible
levels in food products; sanitary-protective zones, terms of coming to work after
the application of the preparation.

Multisensor Data Fusion Technique For Environmental Awareness In Wireless Sensor Networks

Reyana A; Vijayalakshmi P

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 8, Pages 4479-4490

Sensing in forest area is the most widely used application concerning investigation studies
of climate change. Wireless sensor networks with spatially scattered sensors enable the
application to record climate change disturbance detecting condition changes in
temperature, humidity, sound, wind, etc. The highly automated method herein can pass the
observed information bi-directionally to the system sink, empowering sensor activity
control. It is common knowledge that a multisensor environment has hundreds or
thousands of sensor nodes connected. With recent innovations, the remarkable challenge
faced in a multisensor climate is to rapidly acquire specific information from a reliable
route exhibiting high data accuracy. This proposed ADKF-DT-MF algorithm for
multisensor data fusion combines sensor information in-continuous time, providing a
rapid information exchange on climate change for environmental awareness. The findings
significantly show a better RMSE of 0.85 than the previous results reported in the
literature MHT-EnKF. The quality of estimation was explored, calculating the best costs,
ensuring an increase in data fusion accuracy for active awareness. The tests on simulated
data applying fuzzy membership optimization function show improvement in the ADKFDT-
MF multisensor fusion system's performance.

Effects of Nursing Leadership and Work Environment Management

Sapan Debika; R SreeRaja Kumar; Rekha Kumari

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 978-987

While healthcare experiences an economic slowdown, demanding job conditions, imminent leadership retirements and expected staff vacancies are critical, initiatives are being introduced to maintain efficient leadership and optimum patient results. However, there is still a gap in whatever is known about the relationship among nursing leadership and outcomes of the patient. Published study papers in English only which analysed nurses' leadership activities in formal leadership roles and patient results were chosen from 5 online bibliographic databases. For all including research, qualitative analyses, data retrieval and interpretation were performed. A total of 15 research met and maintained our inclusion requirements. Present research supports associations between optimistic forms of collaborative leadership and improved patient interaction and reduced patient mortality, drug failures, lack of restriction and hospital-acquired infection. The results record proof of a favourable association between relational leadership and a range of outcomes for patients, while prospective research of leadership models that explore processes of effect on outcomes is warranted. Efforts by organisations and people to build expertise in change and partnerships improve corporate approaches for optimizing patient care. The goal was to explain the results of a longitudinal research analysis investigating the connection between the activities of nursing leadership and the experiences of patients.


IskandarovTulkin .; AdilovUtkir .; Romanova Liliya; Natalia Slavinskaya; Iskandarov Aziz - Ph.D

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 2785-2794

Abstract. The article presents data on toxicological and hygienic characteristics of
new plant protection means introduced into the Republic's agriculture. As a result of the
research, it was established that new pesticides are low hazardous; they have irritating effects
on mucous membranes of eyes and skin in different degrees; they have functional cumulation.
Hygienic norms and standards of pesticides in environmental facilities and regulations for
their safe use - sanitary protection zones and employment terms.

Bifunctional Thiourea–Amine based Organocatalyst excelling in Multi Component Reactions

Monika Verma; Renu Sharma; Ruchi Bharti

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 4529-4542

Recently, exclusive feature of small organic molecules i.e., organocatalysts like low cost,
environment benign, nonmetallic, solubility, stability in normal conditions, easy
availability has made it, a very attractive catalyst to unified diverse fields in synthetic
organic chemistry. Organocatalysts specifically based on thiourea-amine based attained a
great attention among research propagators. These catalysts are capable of activating an
electrophile through hydrogen bond formation and at the same time, activate nucleophile
by involving amine group. In spite of great advantage of this catalyst, a very little work has
been done with it in multicomponent reactions (MCRs). To explore the applications of
these catalysts in MCRs we focused on the utilization of these dual functionalility
containing moieties in MCRs.

Spatial Development Plan For Papua Province As Instruments On Sustainable Development

Lego Karjoko; Djoko Wahju Winarno

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 2811-2819

The regional spatial plan is one of Indonesia's main future goal for development that upholds the prosperity of the people, spesifically in Province of Papua, hence the issuance of the Papua Provincial Regulation on it’s spatial plans, are expected to realize a sustainable spatial planning in Papua and as well restoring the environment’s balance considering the problem of decreasing number of forest areas in Papua that caused by coal mining activities. Therefore, an action of making strict and clear restrictions must be made, if there are no such strict restrictions and arrangements, it eventually will result in environmental damage that will be experienced by our future generations. The effects of enviromental damage which will be experienced by our future generations if this so, are already contradictory with the realization of the principle of intergenerational justice.

Changing Trends Of Landuse Landcover In Nagaon District And Its Impact On Agricultural And Environmental Sustainibility

Khijumoni Saikiam; Sailajananda Saikia; Bishmita Medhi

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 1388-1410

Agricultural Landuse plays a vital role in the entire environment of the Nagaon district. Comprising of 3993 of geographical area, the district reflects the spatio-temporal variations in agricultural landuse. In course of time the growing population stresses upon the agricultural landuse pattern of the district for fulfilling their various requirements like residence and day-to-day activities of livelihood. This interference of population and changing agricultural landuse effects the environment and the biotic ecosystem of the district, where man-animal conflict is also a common fact in some parts of the district. To achieve environmental sustainabilty, adoption of sustainable agriculture practices and enhancing agriculture productivity is highly needed.
This paper examines the changing trends of agricultural landuse of Nagaon district of Assam .The attempt is to reflect the agricultural landuse change dynamics occurred due to various natural and man-made factors.
For preparation of this paper, primary data are collected through questionnaires and personal visits with the local people in the field. Secondary data are collected from Govt. offices and websites

Impact of Environment Over Human Health

Ansuman Samal; A.K. Dash

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 1092-1100

Thru this report, both the established as well as the emerging nations carried out a thorough analysis of a financial focused on the effects of climatic change on human health. Environmental ecosystems pose various health and well-being problems, and many of these issues tend to evolve and change in forms which we can accurately anticipate and not create. Therefore, socioeconomic influences have a significant impact on various sections of society.Thru the air quality we consume, nutrition we consume and the water we consume, the physical world contributes enormously to human wellbeing. This provides, firstly, improved environmental options, while, secondly, risks to infrastructure, manufacturing systems, agriculture and waste disposal activities. This provides more commercial and leisure opportunities. Air toxins and possible pathogens can affect the human health across a variety of different mechanisms of transport and exposure. In this review paper first quality of air, water have been thoroughly discussed, initially explaining the changes in air and water over the time then the impact these changes cause to the human health and the improvements that people record in biodiversity or the climate in various habitats have been demonstrated

Cultivation Of Wheat And Chickpea Intercropping Under Organic System Of Production: A Review

G. Sanhthosh Kumar Raju; Sandeep Menon

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 2349-2360

Global population increases drastically but the production of quality food grains has decreased in the same way that may results the poor nutrition content in the food. The reason behind less quality of food grain is the continuous use of chemical fertilizers in field in order to produce higher yield but these inorganic fertilizers increase yield and other side it decreases the soil fertility and cause effect to soil ecofriendly organisms and cause pollution in the soil and environment. Instead of using those inorganic fertilizers replace with using organic amendments like FYM, Poultry manure, Vermicomposting, sheep and goat manure, bone meal, slurry, sewage and sludge along with the bio fertilizers plays key role to enrich nutrient content, increase microbial population, improves water holding capacity in soil and provides the better aeration around plant rhizosphere. Growing of sole crop with organic amendments may reduce yield. Instead of these we fallow intercropping systems like cereals + pulse, cereal + oil crop, cereal + cereal crop may provide the better production and among intercropping systems cereal +pulse crop of wheat and chickpea with recommended ratios of (2:2,3:1,2:1,1:1) has shown the better results in crop production with good quality grain yield ,LER, better growth rate per unit area by better utilization of N2 from legume crop by fixation and makes profit to the farmer by reducing the incidence of disease, pest and weed .

Relevance Of Environmental Ethics And The Need Of An Environmental Medicine To Encounter Potential Health Issues

Dipu Basumatary

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 3949-3955

This present paper will mainly focus on the relevance and practical implication of the study of environmental ethics and it will also exhibit how humans must realize the value of the environment and its sustainability and along with that it will also focus on how the potential adverse health effects of environmental factors are generally well recognized by the medical community but not always well understood. In its broadest sense, the environment is at least partially responsible for all diseases except those determined solely by genetics and includes such factors as housing, nutrition, socioeconomic status, and lifestyle. As a branch of ethics, environmental ethics deals with the study of normative issues and principles relating to human interactions with the natural environment. It comprises an increasingly significant field of applied ethics, crucial for the guidance of individuals, corporations and governments in shaping the principles affecting their lifestyles, their actions and their policies across the entire range of environmental issues. It is very easy for all of us to carry out our duties and responsibility properly that may lead to sustainable development which we could hope for a healthy environment for our future generations. Its scope includes the interpretation and application of the precautionary principle, policies of sustainable development, grounds and policies for biodiversity preservation and the nature and basis of obligations to assist adaptation to global warming and to mitigate the anthropogenic greenhouse gas emissions widely recognized to constitute one of its principal sources. It is a sole purpose of environmental ethics to make us realize about the indiscriminate and destructive human activities are welcoming threat to our environment.

Climate Imbalance: Science and Impacts

Dr. Durgesh Wadhwa

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 954-962

This work presents a recent study of environment, climate and climate change climate imbalance. When conducting this exercise, the actuarial profession must be aware of the fact that there are different views on the nature and extent of the risks even within the climate change science community, and the profession should be aware of these different views. Average temperature increase is just one predictor of wider changes that also turn into extreme temperatures, drought, floods, hurricanes, rising sea levels, food production impacts, and infectious diseases. This work provides some insight to these concerns, explaining some of the current and future risks involved, the potential impacts of these risks, and the efforts being made around the world to reduce these risks. Empowered by broader exposure to this information, actuaries can use their skills to measure these risks and provide advice to the different audiences that help to improve society as a whole's well-being. Failure to provide advice on these risks by the actuarial profession could harm its reputation.

A Study On Buyer Behavior In Green Marketing Products

Harikumar Pallathadka

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 1, Pages 4540-4548

In the world, green architecture has been rapidly expanding. As a result, customers are
taking charge and taking the necessary measures. Shopper knowledge and motivation are
still driving vicissitude in the commercial center, especially through the display of more
environmentally friendly products. Indian shoppers are less worried about global warming
issues than consumers in developing countries. Recognizing patterns and positioning
products, services, and brands to promote purchaser goals has always been at the heart of
effective ads. "Green" advertising has progressed from a fad to a collaborative practice
today. Offering companies should understand the importance of environmental
consciousness, incorporate it into their marketing strategies, and communicate their green
ideology to their consumers.
Green is rapidly becoming the uniform color of environmental vigilance in India.
Businesses have increasingly introduced GPIs (Green Product Innovations) into their
product advancements over the last few decades. Ostensible item execution is a major
impediment to the tenacity of earth practical items in studies. The ecumenical sympathy for
the inspiration behind the fight against pollution and corruption in the environment.
Several studies on green advertisements have been performed to assess the subject's
relevance and its relationship to environmentally conscious consumers' attitudes and buy
behavior. This study will look at buyer knowledge of green marketing products in India,
emphasizing Mysore in the Indian state of Karnataka.

Effect of some thermal and moisture stresses on some physiological traits of wheat grains Triticum aestivum Ḷ.

Muhammad Alwan Hashem; Mohammed Radwan Mahmoud

European Journal of Molecular & Clinical Medicine, 2019, Volume 6, Issue 1, Pages 651-656

A laboratory experiment was conducted in one of the laboratories of Silo General Company for Grain Trading the variety Eba 99 during the 2019 season in order to study the response of the seeds to treatments of Moisture  and heat. -7, 20 and 32), and the second factor was three Moisture  treatments (10%, 14% and 16%),  temp 32 was significantly superior, were highest value of germin perc. and reached 94.33 %, while temp. 7 was  lowest value and reached 89%.Moisture level treatment exceeded 14% and washighest germin perc., which reached 92%, and 16% gave the lowest percentage of germ. that reached 90%.The interaction between temperature and Moisture  levels showed significant superiority, and the interaction treatment 10x32 gave the highest value of 97%., The treatment of the heat level 32 was significantly superior to the rest of the treatments and gave the highest value of specific weight  77.03 kg  while the treatment of the heat level - 7 gave 75.47 kg with an insignificant difference from the heat level 20, which amounted to 75.20 kg, The treatment of the level of moisture in the specific weight was significantly superior, and the treatment of 16% gave the highest value, and it reached 75,9 kg, the treatment of heat 32 was superior to the speed of germin. and gave the lowest value of 3.44 days, while treatment 37 gave the highest value of 4.22 days The humidity level of 10% gave the lowest number of days for germin., while the level of ride of 16% gave the highest value of the number of days to reach germin. 4.22days, that temperature degree treatment of 32 °C gave the highest in weight of 1000 grains 35.50 g.