Abstract

The Regional Government of Sangihe Islands Regency, North Sulawesi, has designated Local Coconut Oil in Sangihe Language called "Lana Bango" as a Regional Superior Product. This study is a normative-legal research by using statute, case, and conceptual approaches. Data were analyzed with descriptive qualitative analysis with content analysis. In this study, the authors used the qualitative research method, which (in general) generates words rather than numbers as data for analysis. The approach used is observation and interpretation, which makes these phenomena observable. This paper provides information on the latest trend in research. The results show that the optimization of the Lana Bango production program must be carried out to support more profitable production prices for farmers. Local governments need to pay attention to all existing regulations so that they do not tend to violate regulations. Siding with the people should not be detrimental to other parties. Hence, the solution that can be carried out by the Sangihe Islands Regency Government when there is fluctuation in copra prices by optimizing other potentials of coconut plants. Last but not least, there are not contrary to regulations concerning the Prohibition of Monopolistic Practices and Unfair Business Competition.