Document Type : Research Article
Abstract
The word CSR and CER has become potential strategy used to attract the best talent in this
era. Thisresearch is conducted to understand the impact of CER (Corporate Environment
Responsibility) activity are having to increase the corporate attractive in Bangalore labour
market. Further, focuses on the preferences offered by the job seekers towards working in
an organization promoting Corporate Environmental Responsibility. The prime focuses of
such organizations are contributing an amount of resources for the general well-being of
humanity in the process of profit making. In the words of William Ford Jr. “I believe the
distinction between a good company and a great one is this: A good company delivers
excellent products and services, a great one delivers excellent products and services and
strives to make the world a better place”. The study will concentrate on the performance of
the organization in inviting their probable future employees with the advent of
Environmental Preservation and Protection. The research will undertake a sample survey
based on questionnaire on such job seekers. The research attempts to unravel the benefit
from the heightened awareness of climate change, inequality, and diminishing energy
resources, large and small businesses alike have been under pressure to contribute to the
greater good.
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