Document Type : Research Article
Abstract
In today’s tough competition, each employer in provider quarter tries hard to satisfy
their purchaser. In Insurance sector, various new personal organizations have entered in
enterprise by means of doing the merger with foreign businesses. Every day, they are
presenting new offerings with the fundamental plan to draw the new clients & for
maintaining the present clients. In this paper, I attempted to understand the consumer
behaviour in Insurance zone. The foremost goal of this paper to perceive customer
preference regarding plans & agency, their cause of purchasing the insurance regulations,
satisfaction degree & their destiny plans for brand spanking new insurance coverage. Data
become amassed with help of established questionnaire from 200 customers of Bangalore
city. Sample became taken on the basis of convenience sampling, but handiest 192
questionnaires were used for analysis as the remaining 8 had been no longer stuffed
properly by the respondents. Percentage, frequency & Cross tabulation methods had been
used for analysis.
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