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“A Study On Customer Preferences In Life Insurance Industry In India”.

    Authors

    • Dr. Raju. V 1
    • Dr.P. Periyasamy 2
    • Mr.Tinto tom 3
    • Dr.K. Sivasubramanian 4

    1 Assistant Professor, Department of Economics,Kristu Jayanti College, (Autonomous) Bangalore - Karnataka-560077

    2 Assistant professor, Kristu Jayanti college, (Autonomous), Department of Economics, Bangalore - Karnataka-560077

    3 Assistant professor, Kristu Jayanti College, (Autonomous), Department of Economics, Bangalore - Karnataka-560077

    4 Assistant professor, Kristujayanti college(Autonomous), Department of Economics, Bangalore - Karnataka-560077

,

Document Type : Research Article

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Abstract

In today’s tough competition, each employer in provider quarter tries hard to satisfy
their purchaser. In Insurance sector, various new personal organizations have entered in
enterprise by means of doing the merger with foreign businesses. Every day, they are
presenting new offerings with the fundamental plan to draw the new clients & for
maintaining the present clients. In this paper, I attempted to understand the consumer
behaviour in Insurance zone. The foremost goal of this paper to perceive customer
preference regarding plans & agency, their cause of purchasing the insurance regulations,
satisfaction degree & their destiny plans for brand spanking new insurance coverage. Data
become amassed with help of established questionnaire from 200 customers of Bangalore
city. Sample became taken on the basis of convenience sampling, but handiest 192
questionnaires were used for analysis as the remaining 8 had been no longer stuffed
properly by the respondents. Percentage, frequency & Cross tabulation methods had been
used for analysis.

Keywords

  • insurance
  • Businesses
  • Insurance Regulations
  • consumer behaviour
  • satisfaction
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European Journal of Molecular & Clinical Medicine
Volume 7, Issue 8
November 2020
Page 4511-4520
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  • Article View: 831
  • PDF Download: 454

APA

V, D. R., Periyasamy, D., tom, M., & Sivasubramanian, D. (2021). “A Study On Customer Preferences In Life Insurance Industry In India”.. European Journal of Molecular & Clinical Medicine, 7(8), 4511-4520.

MLA

Dr. Raju. V; Dr.P. Periyasamy; Mr.Tinto tom; Dr.K. Sivasubramanian. "“A Study On Customer Preferences In Life Insurance Industry In India”.". European Journal of Molecular & Clinical Medicine, 7, 8, 2021, 4511-4520.

HARVARD

V, D. R., Periyasamy, D., tom, M., Sivasubramanian, D. (2021). '“A Study On Customer Preferences In Life Insurance Industry In India”.', European Journal of Molecular & Clinical Medicine, 7(8), pp. 4511-4520.

VANCOUVER

V, D. R., Periyasamy, D., tom, M., Sivasubramanian, D. “A Study On Customer Preferences In Life Insurance Industry In India”.. European Journal of Molecular & Clinical Medicine, 2021; 7(8): 4511-4520.

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