Document Type : Research Article
Study of behavior of consumers became imperative due to huge competition in all product categories. Irrespective of size of the organization and origin understanding the behavior of their target market became mandatory to create delighted customers and to succeed. The automobile sector in India today is most lucrative industry. Change in the lifestyle of Indians, increase in the income levels and some other factors like EMI facility, offers on loans became the main driving factors of sales in car segment. Further competition among the firms belonging to an industry in the market helps to the industry growth. This research would be useful for the new and existing Indiancar manufacturers to study and identify the customer expectations and their preferences from market. Indian market influenced by many national and multinational companies. This study presents analysis of research in the area of consumer behaviour in purchasing the cars and factors effecting purchase decision like brand, service, price etc.
For this study, methodology adopted was to explore the purchase decision process and its interaction with behaviour parameters. This study also attempts to present findings with reference to study of factors influencing the purchase of Passenger cars and give suggestions to accustom to the present scenario of sales and future demand for automobile car market.