Road ahead for Indian telemedicine providers and online mobile health apps – A proposed theoretical framework
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 9, Pages 2203-2210
Abstract
Like the demonetisation of 2016 which paved way for widespread adoption of digital payments methods in India, COVID -19 has turned into a similar black swan moment for the online mobile health apps. On one side, COVID-19 challenged the health infrastructure of India, and one the other side it opened opportunities for digital healthcare. Many healthcare start-ups rose to the challenge and brought innovations in the digital healthcare space. Taking leverage of being the second largest smartphone market in the world, these technology players brought online medical consultations within the reach of 1.5 billion people of India. The next challenge for these service providers is to spread awareness of these online medical health apps among smartphone users of India and encourage them to adopt and try these online medical consultation services. In this paper, an endeavour has been made to propose a research model towards the adoption of these OMHAs.
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