Document Type : Research Article
Abstract
Key purpose of this study is to study the impact of coronavirus (Covid-19) crisis on the retail business in Saudi Arabia. The conventional brick and mortar retail business has been following a downward trend over the years with e-retailing exponentially growing during the lockdown period of corona pandemic. It was also noticed that customer preferences and purchasing behaviour are also experiencing a gradual shift from the earlier patterns. In the wake of such adversity, where businesses have collapsed, the study has tried to understand the factors responsible for affecting the retail industries in the kingdom with some key learnings.
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