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Theoretical Perspective Of Unusual Purchasing Tendencies During Pandemic Situation Of Covid-19

    Author

    • Saad Alflayyeh

    PhD, Management Department, College of Business Administration, Majmaah University, Saudi Arabia

,

Document Type : Research Article

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Abstract

During the emergence of COVID-19 an unusual consumer behavior were noticed. Individuals and groups were seen with unusual behavior. Present study conceptualized the behavior of consumers during pandemic situation of COVID-19. Further the study has suggested the framework and considered five (5) constructs with five hypotheses. Pandemic situation is considered as the antecedent, online information source exposure considered as mediator between perceived severity & Cyberchondria and pandemic situation of COVID-19. Intention to make unusual purchases suggested as consequence of the considered framework. Study is purely based on concepts and suggestions. Study further provided with extensive and holistically relevant literature.

Keywords

  • Coronavirus (Covid-19)
  • Cyberchondria
  • Consumer Behavior
  • Unusual Purchases
  • Perceived Severity
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European Journal of Molecular & Clinical Medicine
Volume 7, Issue 1
January 2020
Page 3475-3482
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  • Article View: 508
  • PDF Download: 819

APA

Alflayyeh, S. (2020). Theoretical Perspective Of Unusual Purchasing Tendencies During Pandemic Situation Of Covid-19. European Journal of Molecular & Clinical Medicine, 7(1), 3475-3482.

MLA

Saad Alflayyeh. "Theoretical Perspective Of Unusual Purchasing Tendencies During Pandemic Situation Of Covid-19". European Journal of Molecular & Clinical Medicine, 7, 1, 2020, 3475-3482.

HARVARD

Alflayyeh, S. (2020). 'Theoretical Perspective Of Unusual Purchasing Tendencies During Pandemic Situation Of Covid-19', European Journal of Molecular & Clinical Medicine, 7(1), pp. 3475-3482.

VANCOUVER

Alflayyeh, S. Theoretical Perspective Of Unusual Purchasing Tendencies During Pandemic Situation Of Covid-19. European Journal of Molecular & Clinical Medicine, 2020; 7(1): 3475-3482.

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