Document Type : Research Article
Abstract
During the emergence of COVID-19 an unusual consumer behavior were noticed. Individuals and groups were seen with unusual behavior. Present study conceptualized the behavior of consumers during pandemic situation of COVID-19. Further the study has suggested the framework and considered five (5) constructs with five hypotheses. Pandemic situation is considered as the antecedent, online information source exposure considered as mediator between perceived severity & Cyberchondria and pandemic situation of COVID-19. Intention to make unusual purchases suggested as consequence of the considered framework. Study is purely based on concepts and suggestions. Study further provided with extensive and holistically relevant literature.
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