Abstract

Television has a significant impact on a country's development. People in
most developed countries are fully aware of the benefits of television. Television
provides them with up-to-date information. Television immediately captures viewers'
attention, piques their interest in the advertising message's theme, and instills a desire
in the public's minds to act and buy the offered products. TV is also favored over radio
and print media because of its more extensive coverage and ability to focus on the
target demographic. Television advertising, on the other hand, is not constrained in
any way. The advertisement message only lasts as long as it is displayed on the screen.
If a prospect is not watching or listening when the advertisement is shown, the
advertisement is not seen or heard. As far as the possibility is concerned, the message
has been lost. This study aims to see how far companies can inform and persuade
customers to buy their products.