Online ISSN: 2515-8260

Keywords : consumer


Evolution Of Consumption In India Over The Last Decade: Trends And Consumer Behavior.

Sandhya ,Roshni Patel ,Amitesh ,Dhanvi,Dr. Abhishek Tripathi .

European Journal of Molecular & Clinical Medicine, 2023, Volume 10, Issue 1, Pages 1059-1062

Consumer behavior changes from last decade are somewhat good in terms and somewhat alarming. In the recent years, the way Indian consumers are expensing their money on various items has distorted. The diffusion of internet and social media has greater than before; as a result, the purchasing performance of Indian consumers has distorted dramatically. Urbanization is a constant phenomenon in India and is affecting the life style and buying performance of the consumers. The study is based on the perception, buying behavior and satisfaction of the customers in Indian advertise.

A STUDY ON CONSUMERS PROBLEMS AND PROSPECTS OF ORGANIC FOOD PRODUCTS IN SPECIAL REFERENCE TO PALAYAMKOTTAI

Dr.A.THANGARAJA Mr.MANI VANNAN T

European Journal of Molecular & Clinical Medicine, 2022, Volume 9, Issue 8, Pages 3218-3288

With rising concern of health issues and food safety, many consumers have turned their site attention towards organic products. The increased consumers’ interest in organic food has been attributed among others to the growing demand for food free from pesticides and chemical residues. Organic food promotes a balance among the humans, other living organisms and the nature. It also does not promote any artificial preservatives and they maintain the originality of food. This prevents excess use of harmful ingredients and thereby ensures health. This study is attempted to gain knowledge about consumer perception towards organic products consumption and to see whether there is any potential which might change their behaviour. The rationale for carrying out this study is that consideration for the environment could come only from well informed citizens who are aware of, and fully committed to their rights to a quality health and environment. Nevertheless, before any behaviour can be changed, it is necessary to evaluate the current state of consumers’ awareness and knowledge. Therefore consumer perception towards organic products, willingness to pay for organic products and intention to purchase organic products will be the main agenda of this study.

AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY

Dr.N. MANIVANNAN; Dr.V. VIJAYALAKSHMI; Dr.V. ANDAL

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 3, Pages 420-425

The study is fully related for the entire product to be produced only on the basis consumer and customers. The product all are needed in his personal use and also the retail purpose, but most of the consumer must to concentrate for the personal promotion. The promotion performance is based on the experience goods in the present society. Consumer is always the important assets in the marketing field; the selling targets must to be fulfilled only by the hands of consumers/customers. The study contained the scope, objectives, and limitations of the study. The table values are prepared on the basis of Chi-Square test, and the findings, suggestions and conclusion of the study.

AN IMPACT OF CUSTOMERS BRAND PREFERENCE WITH SPECIAL REFERENCE TO EXPERIENCE GOODS – A STUDY.

Dr.N. MANIVANNAN; Dr.V. VIJAYALAKSHMI; Dr.V. ANDAL

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 3, Pages 733-738

The study is fully related for the entire product to be produced only on the basis
consumer and customers. The product all are needed in his personal use and also the retail
purpose, but most of the consumer must to concentrate for the personal promotion. The
promotion performance is based on the experience goods in the present society. Consumer is
always the important assets in the marketing field; the selling targets must to be fulfilled only
by the hands of consumers/customers. The study contained the scope, objectives, and
limitations of the study. The table values are prepared on the basis of Chi-Square test, and the
findings, suggestions and conclusion of the study.

Features of the Development of the Marketing strategy of the Enterprise

Mamatkulova Shoira Jalolovna

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 6194-6205

This article reveals the features of developing a marketing strategy for an enterprise. The development of a marketing strategy is a complex process that requires in-depth research of the state and development of the market, as well as an assessment of the position of the company that it occupies in the market. At the level of the enterprise as a whole, a general strategy is formed that reflects the general strategic line of development and a combination of its possible directions, taking into account the existing market conditions and the capabilities of the company. Strategy focuses on what the firm does and does not do, which is more important and less important in the current activities of the firm. Whatever strategies a company is pursuing, it must be able to react quickly and realign its strategic focus.

Features of the Development of the Marketing strategy of the Enterprise.

Mamatkulova Shoira Jalolovna

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 6207-6217

This article reveals the features of developing a marketing strategy for an enterprise. The development of a marketing strategy is a complex process that requires in-depth research of the state and development of the market, as well as an assessment of the position of the company that it occupies in the market. At the level of the enterprise as a whole, a general strategy is formed that reflects the general strategic line of development and a combination of its possible directions, taking into account the existing market conditions and the capabilities of the company. Strategy focuses on what the firm does and does not do, which is more important and less important in the current activities of the firm. Whatever strategies a company is pursuing, it must be able to react quickly and realign its strategic focus

Assessing the Effectiveness of Animated T.V. Advertising with Special Reference to Vodafone Animated Commercials

Ajay Somra

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 3143-3148

Animation has become the new creative advertising trend in today’s times. As a character-based business, animation can expand the design of advertisement by applying digital content to different media, such as the Internet, mobile phone technology, and television. Animation has become an important design tool in recent graphic interfaces because they motivate consumer actions and draw viewers’ attention to specific product features. The aim of this paper is to find out whether the students are able to construct the meaning and idea from the Vodafone animated TV commercials as intended or not and also is there any significant difference in the level of understanding of the students with respect to their exposure to media literacy.

Understanding The Impact of Corporate Communication Initiatives on Consumers in Crisis Management among Consumer Oriented Industries

Suparna Jain; Dr. Pavitar Parkash Singh

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 2892-2906

Corporate communication plays a vital role in the life span of a brand. Not only is it important for improving their life cycle instead it is of extreme importance at the time of crisis. The Consumer Industry today is prone to crisis and it is of sheer importance during such times to have an effective communication plan which would help the brand sail through the crisis effectively such that the consumer is not mislead and is given a sense that they are part of the journey to emerging through such testing times. The study focuses on the impact and perception of Corporate Communication and its practices on the consumer of consumer oriented industries. The study was conducted amongst people of Shimla and a sample of 155 chosen.
The aim of the study is to understand how Corporate Communication practices influence and affect the behavior of consumers at the time of crisis. The study sheds light on the relationship between CC and the impact of the practices on the consumer. The study has helped us analyze the strategies Consumer industries ideally follow and the extent to which these practices help them in dealing with the crisis.