Keywords : AYUSH
FACTORS AFFECTING BRAND RECOGNITION OF AYURVEDIC FOOD PRODUCTS DURING PANDEMIC PERIOD: DESCRIPTIVE STUDY
European Journal of Molecular & Clinical Medicine,
2020, Volume 7, Issue 2, Pages 5674-5685
Ayurveda has enough potential and possibilities to be employed both for prevention and treatment of COVID-19. This will provide an important opportunity for learning and generating credible evidence. It is pertinent to reiterate that participation of Ayurveda in addressing the COVID-19 challenge in India should not remain limited and seen as the extension of healthcare services and support to bio-medical system. Indeed, with adequate monitoring and data keeping during the implementation, important lessons and research directions are likely to emerge on the management of increasingly frequent and virulent communicable diseases. Implementation of proposed action is likely to provide evidence-based insights strengthening the scope of Ayurveda beyond preventive health care and care for non-communicable diseases. This Paper dealt with how Brand recognition of Ayurvedic food products during pandemic period.