Online ISSN: 2515-8260

Keywords : television

A Study on Television Viewing Habit Among Rural Women of Kanyakumari Dstrict

N. Priyakumari; Dr. SelvaraniMariappan

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 2, Pages 3554-3564

Televisions play a vital role in the lifestyle of common people. TV programs have high
acceptance and impact among its viewers and housewives in particular. Its peculiar quality
evokes a kind of addiction among the viewers. The insight of the individuals urges to view the
shows regularly without missing any episodes. Development of science and technology helps
them to enjoy the TV programs at right time. Thus watching serials became a regular practice of
many of them. This article is a study about the mind set of television viewing habit among rural
women of kanyakumari district.

Assessing the Effectiveness of Animated T.V. Advertising with Special Reference to Vodafone Animated Commercials

Ajay Somra

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 3143-3148

Animation has become the new creative advertising trend in today’s times. As a character-based business, animation can expand the design of advertisement by applying digital content to different media, such as the Internet, mobile phone technology, and television. Animation has become an important design tool in recent graphic interfaces because they motivate consumer actions and draw viewers’ attention to specific product features. The aim of this paper is to find out whether the students are able to construct the meaning and idea from the Vodafone animated TV commercials as intended or not and also is there any significant difference in the level of understanding of the students with respect to their exposure to media literacy.