European Journal of Molecular & Clinical Medicine

Marketing strategists have utilized social media platforms to increase sales, establish brand identity, and raise awareness. However, there are difficulties in converting public participation into financial growth. As a result, the current study looked into the challenges and success of social media marketing in attracting customers. The food retail market in India was the focus of the study because it has a diverse retail pattern and a simultaneous rise in social media use and internet use. The quantitative component of the research helped identify the relevant factors that customers perceive as having a significant impact on social media marketing's efficacy. Interviews with social media strategists were part of the qualitative research component, which helped decipher the implemented strategies as well as the opportunities and challenges associated with social media marketing. Two major Jakarta-based retailers served as the subjects of the study. According to the quantitative results of the survey, consumers did not consider the social aspect of social media marketing to be helpful in achieving their goals. Customers' perceptions of the relevance of social media marketing were found to be significantly influenced by factors such as belief (relevance of social media in obtaining up-to-date information and the capacity to share experiences), community participation (active participation in a retailer's social media page and stimulating the retail brand), monetary (obtaining better prices and free coupons for making purchases), and psychological (seeking a sense of affiliation and belonging in the community and establishing and maintaining relationships with other members).

E-banking, also known as online banking or virtual banking or internet banking is a system that enables banking transactions like transfer of funds, payment of loans and EMIs, deposit, and withdrawal of cash virtually with the help of the internet. E-banking plays a vital role in the present banking functionality. Electronic banking is inferred to be safe and secured, compared to physical banking. It ensures qualitative banking operations compared to traditional banking. E-banking in India is still in the early stages of growth and development. Competition and changes in technology have changed the face of the banking sector. The purpose of the study is to emphasize the concept of e-banking. The research method of this study used the secondary data listed in different databases of books, research papers, and related articles of e-banking available on the Internet. The present study has been undertaken to describe the present status of e-banking in India and examine the challenges & opportunities of e-banking. With the help of e-banking, the banking sector is gaining customer satisfaction and loyalty. Banks should provide their customers with convenience, meaning offering service through several distributions channels and the availability of online services becomes easier for the customer.

There are many discussions and debates on the flipped classroom concepts in
the contemporary teaching approaches. Flipped classrooms are student-centered, short
tutorials and a few similar techniques that are spent for saving time. It gives massive scope
for active learning through other event participation and prioritizes the learners' interest. It
provides an enormous range for interactions among students, like the face-to-face discussion
between the students and student teachers interventions. It also initiates the pre-prepared
videos by the teachers and also by the experts in the content, keeping in mind the satisfaction
of the learner. Naturally, the teachers face initial problems in preparing the content and using
technology. The present paper discusses the pros and cons of the flipped classroom approach
and its need of the hour. It also pays attention to throw light on the challenges and prospects
while introducing it in the classroom. However, this study hopes to enhance the learner’s
involvement in the classroom activities.

Women entrepreneurships important for the development of our country. A majority of the Indian women live in villages. Therefore, the development of rural women entrepreneurship is necessary for the true development of our country’s economy. The Government of India and the Planning commission of India acknowledged that rural women entrepreneurship is to be promoted for the economic development. The rural women of India are trying to foray into entrepreneurship. However, the problems encountered by the rural women entrepreneurs are completely different from those of their urban counterparts. Tourism sector can provide lot of chances for the rural women development through entrepreneurship. This phenomenon of contemporary practices in tourism is deliberated about in this study bringing forward the four case studies of rural women entrepreneurs in tourism sector. The focus of the present paper is to gain insight into the concept of rural women entrepreneurship in tourism sector focusing on to examine the need of rural women entrepreneurs in tourism, barriers as well as difficulties experienced by rural women, issues and challenges in contemporary practices in tourism andto suggest measures for women empowerment from tourism.

Women empowerment is important for the development of our country. A majority of the Indian women live in villages. Therefore, the development of rural women empowerment is necessary for the true development of our countries economy. The Government of India and the Planning commission of India acknowledged that rural women empowerment is to be promoted for the economic development. The rural women of India are trying to foray into entrepreneurship for their empowerment. However, the problems encountered by the rural women entrepreneurs is completely different from those of their urban counterparts. ICT sector can provide lot of chances for the rural women development through entrepreneurship. This phenomenon of contemporary practices in ICT sector is deliberated about in this study bringing forward the case study of rural women entrepreneurs of West Godavari district of Andhra Pradesh in ICT sector. The focus of the present paper is to gain insight into the concept of rural women entrepreneurship in ICT sector focussing on to examine the need of rural women entrepreneurs in ICT’s, barriers as well as difficulties experienced by rural women, issues and challenges in contemporary practices in ICT’s and to suggest measures for women empowerment from ICT’s

Educational administration is key to the realization of educational objectives. It helps in the systematic arrangement of educational resources to attain the set goals of the education. It is unfortunate that educational administration in Nigeria is facing numerous challenges that is preventing it from achieving it objectives. The aim of this article is to discuss the challenges facing administration of education in Nigeria. The article used secondary data which was sourced from print material and online publication. This article identified weak school administrators, lack of data to plan, inadequate funding, inadequate professional teachers, inadequate infrastructural facilities, institutions Corruption and insecurity as challenges preventing effective administration of education in Nigeria. To address the challenges preventing effective educational administration in Nigeria, the following have been recommended: appointment of competent head for educational institutions, increase the funding of education, provide adequate infrastructural facilities, fight institutional corruption, provide adequate security and generate reliable and creditable data for planning education.

Online Marketing business is facing lot of challenges due to the consumers’ buying habits. Earlier they will go through online marketing site and choose their requirement with the best of their knowledge. Whereas now a day consumer goes through all online sites to compare price and social network to know the reviews about performance. Buyers are getting information about product from various sources and they are more knowledgeable then earlier days buyers. Hence, the marketers to provide necessary information about their products to choose. Online marketing is the right solution to improve the buyers base in no time.

With the increasing internet accessibility in India and the challenges posed by the Covid-19 pandemic, the practice of virtual court hearing has been accelerated in India. The virtual Court acts as an effective means to conduct Court proceedings, debarring geographical barriers and uplifting Courtroom functioning's productivity. Along with the practical applicability of virtual court hearings in India comes the glitches or challenges posed by the virtual hearing of matters. Nonetheless, the necessity of physical hearing of matters cannot be ignored. In pursuance of this, arguments in favor of reverting towards physical hearings after the pandemic situation ends are being posed before the Indian Judiciary, which negates the applicability of virtual courtrooms. Thereby, this article aims to analyze the applicability, necessity and efficacy of virtual court hearings and the challenges posed by Virtual Court hearings in India.

Information and telecommunications technology (ICT) and systematic networking has pierced nearly every aspect of modern life. It is positively affecting human life even in the most remote areas of the developing countries. The rapid growth in Information and telecommunications technology has led to an improvement in the capacity of computers. But the products lifetime is decreasing the waste electrical and electronic equipment (e-waste) is increase in the large quantity in annually. Information and telecommunications technology development in most developing countries, particularly in Africa, depends more on secondhand or refurbished EEEs most of which are imported without confirmatory testing for functionality. So as a result, large quantities of e-waste are presently being managed in these countries. The challenges facing the developing countries in e-waste management include: an absence of infrastructure for appropriate waste management, an absence of legislation dealing specifically with e-waste, an absence of any framework for end-of-life (EoL) product take-back or implementation of extended producer responsibility (EPR).

There is no doubting that the concept of identity crisis is the basic and primary concern in
postcolonial texts. With the onset of globalization, the movement of individuals from one
country to another has accelerated for various reasons. As a result, one can see the
creation of multicultural land with the concept of variety. When one considers Sir
Vidiadhar Surajprasad Naipaul (V.S. Naipaul)'s novels The Mimic Men and A House for
Mr. Biswas, one can see a sense of rootlessness and identity emerge. The current research
also examines how the protagonists attempt to build identities by overcoming their sense of
rootlessness in a colonial setting. Without a doubt, alienation and isolation are themes that
appear to permeate the current novels as you read them. This painting also portrays the
plight of indentured Indian laborers who traveled to the Caribbean islands in quest of
significance in their life. These books also look into the difficulties that these workers
faced and attempted to overcome.