Online ISSN: 2515-8260

Keywords : Monetary Services trade


FINANCIAL SERVICES AND SOCIAL MEDIA – A CONCEPTUAL PERCEPTIVE

Seshu Kumar Jujjuvarapu; A.Udaya Shankar; S.Harpreeth Kaur

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 2464-2772

Social media has altered the financial-services sector in many important ways in which, from rising client service to making a complete subdivision of financial-technology suppliers. Social media is not any longer a selection, it‘s an obligation. Businesses nowadays cannot survive while not social media because it has grown up in purposeful technology and reach over the past decade. Social media could be a tool that helps enterprises adds connected environments. Facebook, Twitter, Instagram, and different social platforms have modified the approach banks and different corporations maintain relationships with their customers, moreover as however, they supply fantabulous client service. Future enterprises area unit learning to leverage the ability of social media additional usually to interact with customers by adding social media pages as bonafide communication channels. Social media holds numerous opportunities for acknowledged monetary corporations to grow their audiences and build loyal relationships. Marketers will use digital channels to deliver individualized messages and period care. They‘ll additionally use them to achieve customers wherever they‘re already active, comfy, and prepared to converse. Most of those corporations‘ area unit exploitation social media over the normal business models. Responding quickly and in real-time on Facebook or Twitter to unravel a customer‘s drawback will build trust, foster loyalty, and boost the company‘s name. Although most industries are exploiting social media vastly to promote their business to their audience, the finance trade remains to create its thanks to it, rather slowly. However, monetary marketers should realize the necessity to use social media to promote their products and services to their addressees.