Online ISSN: 2515-8260

Keywords : Advertisements

Study On The Perception Of College-Going Male Students Towards Skin-Color Advertisements And Its Impacts On Their Mental Health

Anurag Verma ,Prof. Amitabh Srivastava ,Dr. Amit Sharma .

European Journal of Molecular & Clinical Medicine, 2022, Volume 9, Issue 8, Pages 2869-2880

This research paper explores millennials’ perceptions of mental health and the role of media advertisements in shaping their views toward skin color. The study will focus on understanding the attitudes and beliefs of millennials, defined as individuals born between 1980 and 2000, towards mental health and the impact of media advertisements on their understanding of mental health towards skin color issues. The research will utilize a quantitative approach, using a survey to gather data from a sample of millennials to examine their perceptions and attitudes toward skin color. A total of 58 responses is collected using the purposive sampling method. The study results provide insight into how millennials perceive mental health and the role of media advertisements in shaping their views on skin color.

Assessing the Effectiveness of Animated T.V. Advertising with Special Reference to Vodafone Animated Commercials

Ajay Somra

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 3143-3148

Animation has become the new creative advertising trend in today’s times. As a character-based business, animation can expand the design of advertisement by applying digital content to different media, such as the Internet, mobile phone technology, and television. Animation has become an important design tool in recent graphic interfaces because they motivate consumer actions and draw viewers’ attention to specific product features. The aim of this paper is to find out whether the students are able to construct the meaning and idea from the Vodafone animated TV commercials as intended or not and also is there any significant difference in the level of understanding of the students with respect to their exposure to media literacy.

Usage of Semiotics and it’s science in Advertisements: Teenagers’ Perception


European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 2667-2675

Contemporary shopper market has been creating as a trap of images and signs in multidisciplinary way to deal with build product pictures in the purchaser's discernment. Simiology is a propelled subjects wherein illuminated the semiotics preferably. Promoting, publicizing and correspondence are the indistinguishable, joined significant transporters in particular market – shopper social world. In this connection, Advertisements are building and deconstructing the sign and images to make affirmative picture and to present to them the fulfillment to propel to buy creations. Possible investigation of the semiotics shows that the lingo based medium and the picture based media are the crucial and the inescapable mechanism for the individual correspondence. The sign and images can be scientific classifications as intrapersonal and relational. Taking into thoughtfulness of the coverage and stout substantiation on the above said aspects in literature the current research aims at indulgent the blow of Science of Semiotic Usage on Teenagers’ Perception. At the same time, it also tries to figure out the mediating role of Semiotic Usage in the nexus between advertisements and Teenagers’ Perception. Suitable survey data collected from 150 respondents from various colleges going teenagers’ students based at Guntur and Vijayawada Cities Andhra Pradesh, India are analysed by by means of SPSS AMOS 23 through structural equation modeling. The outcome discovered a momentous direct impact of advertisements on Teenagers’ Perception. Further, it is recognized that Semiotic Usage has played noteworthy mediating role between advertisements and Teenagers’ Perception. Implications are discussed and implications are presented.

Customer Satisfaction Towards Television Advertisement In Mysore City

Harikumar Pallathadka

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 3194-3199

Television has a significant impact on a country's development. People in
most developed countries are fully aware of the benefits of television. Television
provides them with up-to-date information. Television immediately captures viewers'
attention, piques their interest in the advertising message's theme, and instills a desire
in the public's minds to act and buy the offered products. TV is also favored over radio
and print media because of its more extensive coverage and ability to focus on the
target demographic. Television advertising, on the other hand, is not constrained in
any way. The advertisement message only lasts as long as it is displayed on the screen.
If a prospect is not watching or listening when the advertisement is shown, the
advertisement is not seen or heard. As far as the possibility is concerned, the message
has been lost. This study aims to see how far companies can inform and persuade
customers to buy their products.