Online ISSN: 2515-8260

Author : Ayasanond, Chitpong

The Quality of Life (QOL) Development for Thai Elderly in Nakhon Pathom Province, Thailand

Bunyaporn Phoothong; Chitpong Ayasanond; Wiriya Boonmalert; Thun Chaitorn

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 3, Pages 73-82

This research aims to 1) study the quality of life (QOL) level development according to characteristics of Thai elderly demography 2) study the different levels of Thai elderly QOL and 3) study the relationship between QOL development and Thai elderly QOL in Nakhon Pathom province. Mixed methods research was used in this study. The sample consisted of 400 Thai elderlyby using questionnaires and statistics used. The data analyzed were frequency, percentage, mean, standard deviation. The statistical t-test, one-way ANOVA analysis, and Pearson's Correlation Coefficient were determined. Found that 1) the QOL improvement, the overall picture is at a high level, social support had the highest average, followed by environmental management, participation and health promotion 2) the elderly QOL, the environment was at a high level, followed by social, psychological, and physical relationships 3) overall QOL improvement was positively related to the elderly QOL according to the statistical significance assumptions at the level. 01 and 4) from the municipal administrators of Nakhon Pathom province interviewing, found that the QOL improvement in various areas municipality affecting the elderly QOL when the elderly are developed, they will have a better QOL

A Causal Influence Model of Innovation and Digital Marketing on the Small and Medium Enterprise (SME) Performance in Thailand

Wiriya Boonmalert; Chitpong Ayasanond; Bunyaporn Phoothong; Thun Chaitorn

European Journal of Molecular & Clinical Medicine, 2021, Volume 8, Issue 3, Pages 63-72

The objective of this research is to (1) study the components of innovation and digital marketing that affect the small and medium enterprises (SME) performance (2) analyze the influence of innovation and digital marketing that affects the SME performance (3) study the SME performance development model. In this mixed research, there were nine key informants and 460 questionnaires were used. The statistics used were percentage, mean, standard deviation, frequency, Pearson correlation coefficient, percentage, mean, standard deviation, survey factor analysis, and analysis of structural equation model. Found that there are three components of innovation, three components of digital marketing, and SME performance has two components. The model shows that innovation has a direct influence on SME performance, innovation has a direct influence on digital marketing, digital marketing has a direct influence on SME performance, and innovation has an indirect influence on SME performance