Online ISSN: 2515-8260

Author : Bakshi, Megha

Role Of Visual Merchandising In Retail Marketing-With Special Reference To Indian Retailers

Ravish Verma; Dr. Manish Gupta; Megha Bakshi

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 7, Pages 2296-2302

Visual merchandising in the retail market sector is about the display and also the promotion of products in such a way that it will boost the sales. To make people find their suitable product with ease you have to apply the best visual merchandising technique for your store and products. There is no if and but in this that visual merchandising can be called as ‘silent salesman’. Best visual merchandising technique is that technique by applying which both the sales and profit will increase which is directly dependent on the customer footfall and their experiences. A vast and dynamic visual merchandising is having a massive impact on customer coming to your store like today the resources are limited and real estate prices are going real high so it is the need of the hour that there will be proper utilisation of all resources available for this the retail managers will try to ensure this thing that every possible space in the store will be utilised. Researcher had also found that there is direct relation between people’s smell and what are they smelling and it further leads to 40% conditioning of their mood when the fragrance is very pleasant. That is why the perfume industry is $8bn worth. Smell is not only restricted to tea or coffee shops but cloth retailers are also using the power this smell factor as many stores are using air perfumes to enhance the atmosphere of the store with a very pleasant smell.