Online ISSN: 2515-8260

Author : Arifin Djakasaputra5, Juliana1, Rudy Pramono2, Vasco Adato H. Goeltom3, John Tampil Purba4,

The Role of Emotion in Tourism Ethical Decision Making

Juliana1, Rudy Pramono2, Vasco Adato H. Goeltom3, John Tampil Purba4, Arifin Djakasaputra5

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 6, Pages 2174-2182

Emotion is the most important element in the life of species on this earth. Research on animals and humans shows that emotional experiences facilitate the learning process and the experiences formation that are useful in anticipating future events. The emergence of threats or changes from the environment requires the anticipation of adaptive behavior. Emotions provide certain signals that cause the individual to avoid unpleasant consequences. The phenomenon of intuition, for example, has long been documented in ancient Greek writings, namely Phaedrus. In that work, Socrates, a famous Greek philosopher tells that he seemed to get his heart when he was about to make a mistake. By following his conscience, Socrates can avoid fatal mistakes. For humans, the unpleasant consequences of a decision are not only on physiological matters - as is the case with animal species, but also include the social context. For example, conducting regulation of behavior so that it is always in accordance with the social norms of society. Thus, the emotional capacity is one of the assets that is useful in maintaining that individuals can always behave in a balanced way in society