Online ISSN: 2515-8260

Author : Aziz, Nor Azah Abdul


THE IMPACT OF SOCIAL MEDIA MARKETING ON SALES PERFORMANCE OF SMALL ONLINE BUSINESS

Atirah Sufian; Chin See Min; Murzidah Ahmad Murad; Nor Azah Abdul Aziz

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 922-940

This research discusses the factors impacting the use of social media marketing on sales of the online small businesses in Malacca. The primary data was collected by using explanatory survey. The sample consists of 150 respondents who are online small business owners and who had experiences or non-experiences by implementing the social media marketing on their business in Malacca. The requirement analysis test used are pilot test, Reliability Analysis, Validity Analysis, Descriptive Statistic Analysis, Pearson’s Correlation Analysis, Multiple Regression Analysis and Hypothesis Test Analysis. The data analysis technique is used Statistical Package for Social Sciences (SPSS) Version 25.0 software. There are four independent variables such as customers’ feedbacks, communication, content sharing and customers’ relationships will be measured to examine their influence on sales performance of the online small businesses. The research results show that customers’ feedbacks has no direct influence on sales performance, communication has directly influence on sales performance, content sharing has no direct influence on sales performance and customers’ relationships has directly influence on sales performance of online small businesses in Malacca. In overall, the customers’ relationships has been proved to be the most significant factor that impacting the use of social media marketing on sales of the online small businesses because fostering relationships helps the online small businesses to build a positive rapport with customers within the community. The good customers’ relationships will make customers to have a good impression for the business owners and willing to repurchase the products. The achievement of this results could be a reference which offered the knowledge of sales performance on online small businesses for academic purpose, business study or other fields.

Determining The Factors Of Consumer’s Attitudes And Its Influence On Continuous Usage Of Mobile Shopping Applications

Nor Azah Abdul Aziz; Ling Hung Zin; Hartini Azman; Atirah Sufian

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 2903-2921

This study investigated the consumer’s attitude factors that influence continuous usage of mobile shopping applications in Malaysia. The study used self-administrated questionnaire to collect data from 384 respondents using online form who had previous experience on using mobile shopping applications to purchase products. The findings show that privacy, security, perceived usefulness, perceived ease of use and electronic words of mouth are positively related with the consumer’s attitudes to continuously use the mobile shopping application. This study enhances the researcher’s understanding on how the perceived usefulness, privacy and security, electronic words of mouth and perceived ease of use in influencing the consumer’s attitudes to continuously use the mobile shopping applications. This study extends the application of expectation-confirmation model (ECM) and technology acceptance model (TAM) which can provides the theoretical understanding on the various factors that influencing consumer’s attitudes to continuously use the mobile shopping applications. The managers should focus on those factors in order to encourage more people for using the mobile shopping application to purchase the products.

Mobile Payment Adoption And Customer‟s Attitude

Nor Azah Abdul Aziz; Lam Jia Wen; Hartini Azman; Atirah Sufian

European Journal of Molecular & Clinical Medicine, 2020, Volume 7, Issue 3, Pages 2771-2902

This research aimed to investigate the relationship between customer’s attitude and mobile payment among Malaysian customers. There are three research objectives. First to identify the consumers’ related issues which effect the mobile payments among Malaysian Customer. Second objective is to investigate the relationships between, payment culture, ease of use, usefulness and security. finally, to identify the main consumers’ concern that influencing the mobile payment feasibility in Malaysia. In this research, the researcher carried out a survey among the young public to access the performance of mobile payment services available in Malaysia. Besides, the direct opinion from the consumers is able to enhance the insight of the service providers. In conclusion, mobile payment feasibility is important to realize Bank Negara Malaysia (BNM) strategy which is Malaysia becomes a cashless society by 2050.