Social Media is the simplest terms refer to the internet marketing and digital marketing that promote a product or service. Most social media platforms have built in data analytics tools, which enables companies to track the progress, success and engagement of a advertisement campaigns. Social media marketing including current and potential employees, journalist, bloggers, general public level of a strategic level. Internet marketing offers anybody over a certain age with access to a computer and access to an internet connection, the opportunity to go into business for themselves with little or no start up cost. They could either sell their own products and services in which case they will be doing a business as a merchant. This research revealed that the use of social networking sites in educational institutions and opined that the sites had become accessible via the Internet in the light of usability for teaching and learning.