Social Media, the driver of every minute information has established a tremendous pace among the youths. Social media has become a daily necessity is this area. No doubt it has given a great platform for any individual to exchange ideas and grab information from worldwide. Smart phones and internet connection are all requirements and everything is just on a click of button. It has been observed that younger generation is very much prone to social media. So, this paper is an attempt to study the impact on academic performance from the use of social media of the university students. The paper aims to identify the benefits students derive from social media. It also focuses to examine the privacy issues or problems on student’s academic life. A sample of 300 students is taken into consideration. Google forms are used in collecting data. All the respondents in the study have their own smart gadgets with internet facilities. It is also found that with the use of social media the academic life of the students affected positively as well as negatively too.